Psychology of Social Media

These writings focus on the psychological aspects of social media.

3 Reimagined Ways I Wish Twitter’s Bookmarks Could Work (and Look!)

On any given day, I’ll bookmark at least 3–5 Tweets for varying reasons. Sometimes it’s because there’s a link to content that’s relevant to something I’m researching. Other times, it’s because people on Twitter are so damned witty and endlessly entertaining. Inevitably, I always end up bumping into a handful of Tweets worth saving so I’m super grateful to have the ability to bookmark them for a rainy day. Twitter is a real-time environment so the newsfeed updates every time you blink, just ab

5 Positive Psychology Elements of Facebook’s Interfaces and Platform Infrastructures

Explosive social media usage growth means that billions of people throughout the globe regularly frequent social media sites to connect with friends, peers, and family many times over throughout the course of a given day. As social media users log in and out of their social apps and sites, they are generally oblivious to the positive psychology-influenced elements purposefully weaved into the interface designs of their profiles, dashboards, and always-updating news feeds. To demonstrate this p

Personal Branding Through Imagification in Social Media (A Thesis Review)

The term personal branding was only coined a short decade ago by management consultant Tom Peters, co-author of In Search of Excellence and other business books. Peters originated the concept that brands consist of more than just inanimate entities; suggesting individuals have also become an effective means for branding (Lindahl & Öhlund, 2013). According to Peters (1997), for an individual to stand out in the digital ecosystem, he or she must be his or her own brand.

Disaster Resilience: Emergent Use of Social Media and Its Effect on Citizens’ Self-Resilience During and After a Disaster

Resilience in human development, a subset of positive psychology, draws attention on understanding human potential by examining how “human adaptive systems intersect with individual differences and environmental contexts to overcome adversity” (Gregory & Rutledge, 2016, p. 99). This post spotlights how highly resilient citizens leverage social media technologies before, during, and after a traumatic event to gather and disseminate information, problem-solve, and more.