In Addition

After 25 years of writing about marketing/PR trends and digital strategy, my writing interests have since shifted more towards media psychology, cyberpsychology, and other neuroscience and cognition-related topics. Yet I'm sharing these posts here to showcase the breadth of my (past) writing experience.

A Loving Ode to An Aquatic Kitty That Stole Millions of Internet Hearts Around the World

It was 2013 when Holly, the adorable swimming cat 🐱🌊, went viral worldwide 🌍 and became an internet sensation. Her swimming news story, along with my corresponding video clip (which has received 75.5K views to date at the time of this writing), resonated around the world (literally). But beyond any pride or joy I may feel or have once felt about the content success of Holly's tale, I confess I find myself feeling great sadness about this content marketing's viral moment as well.

Unforgettable: My Extremely Eye-Opening Social Media Experience from Abroad

I had the honor of being invited by the U.S. State Department to speak and present at multiple universities and entrepreneurial-themed events held in the capital city of Nicaragua. But those plans were never realized. Upon landing, massive protests broke throughout the city. As a result, I was immediately thrust into multiple experiences where I'd witness the strategic use of social media — not for marketing or selling but instead to distribute, en masse, expressions of profound anguish and outcries of freedom from oppression.
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