Clients don't often know how to partition their content, in a differentiated way, across different social media channels.
That's where I come in.
In the example below, the client sent this link to a Washington Post article and wanted to know HOW they could share the same information across their three social channels without repeating the same information over and over again.
Here was my content approach per channel
1) a casual, fun angle for Facebook (the featured image will be automatically displayed once we share the URL to the WP article)
Amazon's HQ2 neighborhood rebrand includes:
🎀 pastel-colored celebrations
🍹 fruity mocktails
🐶🍼 puppies in strollers
🤳🏼 Instagram-able photo ops
🎉 surprise alpaca visits
What do you think about this new vibe that's unfolding from Amazon's 'Summer House?!'
2) a strongly visual angle with fun caption for Instagram (featured image: https://www.facebook.com/natio... with credit to National Landing BID)
"Looks like the recent **Flower Crowns and Mocktails** event hosted by Summer House at National Landing was a hit with local pet parents and their adorable furry sidekicks 🙏🐶. Keep track of future events like these right here 👉🏼 https://bit.ly/3782Vjc"
3) a professional focus angle for Linkedin (featured image will be dynamically displayed once the URL from WP is added)
Flower crowns and mocktails aside, the recent Summer House event at National Landing (in Crystal City) is part of a much bigger "neighborhood rebranding" picture intended to heighten the "performance of real estate assets," an outcome with varying degrees of impact across three separate neighborhoods, including those of Crystal City and Pentagon City in Arlington (and Potomac Yard in Alexandria). It will be interesting to see how this transformation of National Landing shapes its surrounding Arlington communities over the next decade.
"Mayra, Yes - these all look great! Thank you!!!! We especially really like how you twisted the information to create a strong LinkedIn angle."