Social media graphics, social content, and content scheduling for a bi-monthly Twitter chat (#OK2Ask) targeting K12 educators

Twitter Channel Art

Channel cover art design for Twitter (1500 x 500 pixels) prominently promotes upcoming Twitter chat topics and dates.

I’d design and maintain these channel art graphics (for both Twitter and Facebook) updated on a bimonthly basis on behalf of the client.

Social Graphic Templates

I developed an alternating set of Twitter chat promotional graphics the client could inherit and maintain internally.

Template A (set of 3)

Template B

Promotional Tweets

As part of the Twitter chat support, I also developed promotional tweets to help plug each upcoming chat.

Noteworthy Highlights

  • Template Design
    The client initially had me design this limited Twitter chat support system for them to maintain in-house. When their designated staff member, who had inherited this design and content system left the company, the client retained my services to hands-on oversee this Twitter chat support on a bi-monthly basis.
  • Editorial process
    This effort required me to develop at least 5-7 pre-chat tweets leading up to each Twitter chat date. Once the client approved, I’d then automate the publishing of the tweets using Zoho Social‘s content scheduler.
  • Multi-account promotion
    Client required I publish the upcoming chat event Tweets across two different Twitter accounts, hence why some of the graphics repeat in the calendar shared above.
  • Content volume
    The client was a nonprofit with limited resources, and as such, they were limited in how much time, effort, and resources were applied to each chat promotion.
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