Social media graphics, social content, and content scheduling for a bi-monthly Twitter chat (#OK2Ask) targeting K12 educators
Twitter Channel Art
Channel cover art design for Twitter (1500 x 500 pixels) prominently promotes upcoming Twitter chat topics and dates.
I’d design and maintain these channel art graphics (for both Twitter and Facebook) updated on a bimonthly basis on behalf of the client.
Social Graphic Templates
I developed an alternating set of Twitter chat promotional graphics the client could inherit and maintain internally.
Template A (set of 3)
As part of the Twitter chat support, I also developed promotional tweets to help plug each upcoming chat.
Template Design The client initially had me design this limited Twitter chat support system for them to maintain in-house. When their designated staff member, who had inherited this design and content system left the company, the client retained my services to hands-on oversee this Twitter chat support on a bi-monthly basis.
Editorial process This effort required me to develop at least 5-7 pre-chat tweets leading up to each Twitter chat date. Once the client approved, I’d then automate the publishing of the tweets using Zoho Social‘s content scheduler.
Multi-account promotion Client required I publish the upcoming chat event Tweets across two different Twitter accounts, hence why some of the graphics repeat in the calendar shared above.
Content volume The client was a nonprofit with limited resources, and as such, they were limited in how much time, effort, and resources were applied to each chat promotion.