Audience Engagement Considerations for Adobe's Behance Community (2019)

While Adobe’s Behance platform seeks to “remove the barriers between talent & opportunity," there are a number of considerations available for the brand to further refine and extend its existing audience engagement efforts.

These concepts, ideas, and persona research I’ve shared on these slides (created August of 2019) propose Behance UX teams consider:

(a) tailoring platform-specific content, and 

(b) supporting features towards two brand new user personas that branch out from the currently existing, one-size-doesn’t-fit-all “Creatives” user group.

While entirely hypothetical, these executive summary presentation slides demonstrate my audience development and user experience (UX) thought processes inspired by Behance, an Adobe Creative Community.

If you enjoy my audience engagement vision for Behance or have comments you’d like to share, please send me an email at

I hope you enjoy the topic along with my ideas and UX recommendations.

Mayra Ruiz-McPherson, MA, MFA
Media Psychologist • Experience/Creative/Digital Strategist • Tech Ethicist1-pager:
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